Empowering women in fitness through design, community, & education
Q: How can design elements and cultural shifts be leveraged to create more inclusive and welcoming gym environments for women, addressing the gender disparities and feelings of exclusion prevalent in society?
Research and Insights
Primary and secondary research methods, including interviews and the study of gym iconography, revealed a need for greater inclusivity and support for female participation in fitness.
Design Process
An identity was developed based on research findings; colors, typography, and iconography were chosen through ideation and digital sketching. A system of shapes, such as squares, circles, and triangles were used to symbolize inclusivity within the brand identity.
Deliverables
The project’s main deliverables include both print and digital components. The digital aspect focuses on education and relatability, while the print aspect serves as a marketing tool for the digital platform, aiming to be eye-catching and informative.
link to medium account: https://medium.com/@paa94072
Capstone Process Book
Contours of Inclusion addresses gender disparities in gym environments, aiming to enhance women’s comfort and experience through design elements and cultural shifts.
Conclusion
Contours of Inclusion demonstrates how design elements and cultural shifts can be leveraged to create more inclusive and welcoming gym environments for women, addressing gender disparities and feelings of exclusion prevalent in today’s society.
